Empowering Singapore Furniture Brands to Thrive Globally
SFIC’s business missions are a key pillar of our internationalisation roadmap — designed to help Singapore furniture brands enter, test, and scale in overseas markets with confidence.
At the core of this approach is SFIC’s 3L model:
Learn – Pre-market insights, capability building, and market readiness support
Launch – Guided market entry through in-market engagement, local partnerships, and pilot opportunities
Land – Post-market follow-through, distribution pathways, and sustained growth support
This structured approach goes beyond market visits. It combines preparation, on-ground engagement, and post-mission support—ensuring members are equipped not just to explore new markets, but to build lasting commercial presence.
SFIC has recently piloted elements of the 3L model during a market exploration in the United Arab Emirates, supporting members as they navigated the fast-evolving Gulf market and engaged potential partners on the ground.
Through our business missions, SFIC continues to create pathways for members to expand internationally — strategically, sustainably, and with purpose.
