Positioning Singapore Brands on the Global Stage
SFIC supports members’ participation in key regional and international trade shows by providing structured platforms that raise visibility, support market entry, and strengthen Singapore’s presence in global furniture and design markets.
Through collective representation, such as Singapore Pavilions and curated showcases, SFIC helps members participate more effectively, reduce entry barriers, and engage relevant buyers, partners, and industry stakeholders.
Key trade shows supported by SFIC include:
ARCHIDEX (Malaysia)
FIND – Design Fair Asia (Singapore)
Furniture China (China)
These trade platforms allow members to:
Build brand visibility in priority markets
Engage buyers, partners, and industry professionals
Gain market insights and benchmark against global trends
Impact to date
- XX members supported
- XX estimated visitor traffic